Become a Marketing Partner
Southern Queensland Country Tourism is the
new Regional Tourism Organisation bringing together
Toowoomba Golden West and South Burnett Tourism
and Southern Downs and Granite Belt Regional Tourism.
We are one of 13 Regional Tourism Organisations (RTOs) in Queensland, recognised by Tourism Queensland. SQCT is a not-for-profit
incorporated private company limited by guarantee.
The Marketing Partnership
Southern Queensland Country Tourism is introducing a new ‘industry partnership’ model and moving away from being a membership based
organisation. Industry is invited to become a ‘marketing partner’ of the new RTO. This will see your investment in the RTO go directly into
marketing activity, rather than membership services.
The SQCT partner prospectus introduces a number of new marketing initiatives alongside many of the benefits you have previously enjoyed
including the ability to represent your industry on the new SQCT board or vote for industry representation (subject to partner investment level).
The marketing partnership benefits have been designed to give you, the industry, more ‘rubber on the road’. They will be reviewed annually
and your feedback is welcome.
Why Should I Become a Partner?
Tourism currently provides substantial economic benefit to the Southern Queensland Country region. Our industry faces many challenges
but is also presented with many opportunities. To strengthen the destination’s market position and for our local tourism industry to continue
as a major economic driver of the community, we need your support.
Income generated from partnerships enables SQCT to be sufficiently resourced to professionally and proactively market the region. Growing our
partnership base is essential for us to increase the number and quality of marketing initiatives and activities we can deliver. A partnership with
SQCT also provides partners with marketing opportunities to enhance promotion of their businesses.
By working together and with your support and investment into our destination marketing efforts, our share of voice and visitor numbers
will grow and our industry prosper. Partnership fees are tax deductible.
To discuss partnership opportunities or to ask any questions please contact us: