About Southern Queensland Country Tourism
Southern Queensland Country Tourism is the
new Regional Tourism Organisation bringing together
Toowoomba Golden West and South Burnett Tourism
and Southern Downs and Granite Belt Regional Tourism.
Southern Queensland Country Tourism (SQCT) will deliver a consolidated brand and marketing strategy for tourism in the Southern
Queensland Country region by bringing together a critical mass of local businesses and stakeholders.
SQCT will provide a stronger collective voice for tourism for the region when speaking to key stakeholders including state and local
government and Tourism Queensland (TQ).
We are one of 13 Regional Tourism Organisations (RTOs) in Queensland, recognised by Tourism Queensland. SQCT is a not-for-profit
incorporated private company limited by guarantee.
SQCT is the peak tourism industry body for Southern Queensland Country, including the regions of Toowoomba and Darling Downs, Southern
Downs, Granite Belt, South Burnett and the Western Downs.
We are responsible for driving destination marketing, industry advocacy and destination partnerships. Significant funding is required in order
to perform and deliver at a level to generate a substantial increase in visitor numbers to the region and to ensure a healthy and prosperous
tourism industry. SQCT will work closely with Local Tourism Organisations (LTOs), TQ, local government and industry to achieve these objectives.
The RTO has a strong partnership with TQ. This partnership provides us with opportunities to leverage TQ’s destination marketing investment
and access their industry development initiatives. This enhances our own efforts in these areas, for the benefit of industry.
SQCT is focused on promoting the whole destination including our key destination experiences: Natural Attractions, Regional Flavours, Events,
Heritage and Arts. Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall.